Domes Resorts is a leading luxury hospitality group based in Greece with a strong and expanding presence across Europe and strong partnerships with the international brands of
Marriott International and
Hilton Worldwide.
We are seeking an experienced and driven
Head of Customer Loyalty & Partnerships to join our team.
In this role, you will design and lead Domes' loyalty ecosystem, a hybrid subscription and points-based program spanning hotels, restaurants, beach clubs, retail, and international partners, with a target of reaching more than 50,000 members.
At the core of this position is the ability to build strong partnerships and drive commercial negotiations, supported by international exposure with a focus on the UK and Germany.
The role demands expertise in designing tier structures and rewards economics, along with the confidence to develop a loyalty ecosystem from the ground up. A builder's mindset, comfort with ambiguity, and the capability to translate business needs into scalable loyalty solutions are essential.
Domes Resorts is seeking an experienced Head of Customer Loyalty & Partnerships to architect and scale Domes' new membership ecosystem — a hybrid role that may include regular travel.
Scope of the Role:
- Architect and launch Domes' new loyalty ecosystem, combining subscription and points-based mechanics across hospitality, F&B, retail, and external partners
- Design the full program structure, including tiers, benefits, earning/redemption rules, and overall rewards economics
- Build and manage a multi-market partner network across Greece, the UK, Germany, Spain, and Portugal, spanning travel, lifestyle, retail, and financial services
- Lead the development of a co-branded bank/card partnership, from negotiation through launch and ongoing performance management
- Oversee the loyalty app roadmap with the Product Lead, ensuring a seamless digital experience and continuous feature advancement
- Drive member acquisition, engagement, and retention strategies to reach a target of 50,000 members
- Leverage data and customer insights to optimize program performance, measure ROI, and guide strategic decisions
- Ensure GDPR and regulatory compliance across financial, data, and regional requirements
- Manage and grow a cross-functional loyalty and partnerships team, fostering collaboration and execution excellence
- Act as the internal champion of loyalty and customer value, shaping Domes' global customer engagement strategy
Requirements
Useful to have:
- 5-7 years of progressive experience in loyalty, partnerships, CRM, or comparable commercial roles, with a proven track record of delivering growth, engagement, and customer value
- Bachelor's degree in Business, Marketing, Economics, or a related field; postgraduate studies are a plus but not required
- Excellent communication and presentation skills in English; additional European languages are a plus.
- Solid understanding of GDPR and regulatory considerations around customer data and financial/loyalty products, or the ability to quickly get up to speed.
- Background in industries such as airlines, hospitality, telecom, retail, fintech, or lifestyle brands, bringing a deep understanding of customer behavior, program economics, and partner ecosystems
Key Competencies:
- Partnership-first mindset - exceptional at building and nurturing external relationships; technical loyalty knowledge is a plus but not a must.
- Proven track record in strong commercial negotiation and closing win-win deals.
- International experience, ideally with exposure to the UK and/or German markets.
- Ability to design effective tier structures and rewards economics that drive customer value and ROI.
- Entrepreneurial, hands-on attitude - comfortable building programmes and processes from the ground
What you will bring:
- Demonstrated strength in partnership negotiation, including the ability to structure, pitch, and secure impactful collaborations that drive both commercial outcomes and member value
- Entrepreneurial, global mindset, comfortable working across markets, navigating cultural nuances, and building new initiatives in fast-moving, international environments
Benefits
You will benefit from:
- Becoming a member of an organization, the number one priority is its people, it cares about their well-being, and it gives them room to grow and develop their skills
- Various and diverse opportunities within the Group
- Feeling safe and secure within a fast-paced organization
- Competitive compensation package paired with a performance-based bonus program
- Attractive travel benefits, offering access to unique destinations and experiences
- High levels of autonomy and full ownership of a global, multi-market loyalty program
Domes Resorts is an equal opportunity Employer. All applications will be treated in strict confidentiality.
Please note: Only short-listed candidates will be contacted.
