Job Title: Interim Director, E-Commerce Trading & Content
Department: E-Commerce
Reporting to: Senior Director, E-Commerce and Marketing
Role Purpose: Responsible for driving the digital commercial and content strategy for Jimmy Choo
Nature and Scope of Position:
- Responsible for defining and driving the commercial and content strategy for ecommerce.
- Own the global omnichannel sales budgeting and forecasting process, developing robust building blocks and presenting to business stakeholders.
- Oversee all onsite analytics, A/B testing and personalisation tools, using them to deliver budgeted KPIs
- Drive the conversion optimisation strategy with a strong focus on UX, mapping the customer journey and using data to drive decisions.
- Play a key role in planning the website development roadmap, suggesting and leading strategic projects.
- Create the seasonal trading and content strategy, collaborating closely with the relevant teams to ensure executed to the highest standard.
- Work closely with Director of Ecommerce Marketing to effectively trade each marketing channel in season.
- Collaborate with regional buying teams on the seasonal buying and continuative reorder process, ensuring optimum levels of stock whilst remaining within projected OTB
- Manage strategic eCommerce partnerships which help to maximise brand image, reach, revenue and profit.
- Work collaboratively with Brand, Marketing and Creative teams to define the visual and written digital brand guidelines
- Lead the seasonal production process across product photography, copy and translations via both in-house teams and external agencies.
- Oversee localisation across markets, ensuring language, product, merchandising and content reflect regional needs.
- Manage relationships with external suppliers and agencies to ensure budget is adhered to and best value, service and relationships are maintained.
- Lead an established team across trading, partnerships, content and design.
Skills, Experience and Qualifications
- 10+ years of eCommerce and Omnichannel experience, preferably in a luxury fashion brand.
- Strong analytical and business decision-making skills; ability to identify, prioritise, and articulate highest impact initiatives to drive performance.
- Knowledge of web technologies, best-practice user experience design/layout, and site performance measurement.
- Strong organisational and management skills, including experience of working with international teams across time zones.
- Ability to work in a fast paced environment, being flexible in approach to meet the requirements of the business.
- Strong understanding of luxury, branding and fashion.
