Director for Brand and Product Marketing

Starling Bank • Full-time • London, GB • 5d ago

Hello, we're Starling. We built a new kind of bank because we knew technology had the power to help people save, spend and manage their money in a new and transformative way. We're a fully licensed UK bank with the culture and spirit of a fast-moving, disruptive tech company. We're a bank, but better: fairer, easier to use and designed to demystify money for everyone. We employ more than 3,500 people across our London, Southampton, Cardiff and Manchester offices.

As our Director for Brand and Product Marketing you will transform business strategy and product vision into a comprehensive, cohesive marketing approach and brand narrative that drives engagement and delivers measurable impact.

Key Responsibilities

Strategic Planning and Brand Leadership:

Define product priorities and marketing goals for the marketing organisation through the creation of the Annual Plan (Retail) including product marketing strategies to engage both new and existing customers to take up and use products
Serve as the primary brand storyteller, crafting integrated communications that resonate across all channels
Cultivate and manage strategic brand partnerships that amplify our market presence

Comprehensive Marketing Development:

Lead the end-to-end marketing planning process by:

Collaborating with cross-functional teams (brand strategy, product, media, communications)
Synthesising diverse inputs into a unified, compelling marketing narrative
Establishing clear objectives, strategies, and measurable key performance indicators (KPIs)

Strategic Brief and Campaign Management:

Create robust product marketing briefs that provide key objectives, detailed audience insights, comprehensive deliverable specifications, precise KPI frameworks, competitive landscape analysis, specific campaign requirements (messaging, partnerships, product integration)

Insights and Research:

Collaborate closely with consumer insights teams to develop a robust learning agenda,
Drive research initiatives that inform strategic decision-making
Translate complex data into actionable marketing intelligence

Creative and Production Oversight:

Manage internal creative workflows and agency partnerships
Lead weekly creative review meetings to ensure strategic alignment and quality execution
Oversee planning, development, and implementation of marketing communication efforts

Performance Management:

Implement rigorous performance tracking mechanisms
Conduct comprehensive results analysis against predefined KPIs
Organise and present insights-driven performance shares

Financial and Resource Management

Develop accurate annual and quarterly budget forecasts
Conduct detailed capacity planning aligned with the annual marketing plan
Collaborate with production teams to optimise resource allocation

Applications for this role will close on Friday 21st March at midday.

Requirements

Exceptional strategic thinking and storytelling abilities
Proven track record of integrated marketing communications leadership
Strong cross-functional collaboration skills
Analytical mindset with ability to translate data into compelling narratives
Advanced project management capabilities
Experience developing and executing comprehensive marketing strategies

Benefits

25 days holiday (plus take your public holiday allowance whenever works best for you)
An extra day's holiday for your birthday
Annual leave is increased with length of service, and you can choose to buy or sell up to five extra days off
16 hours paid volunteering time a year
Salary sacrifice, company enhanced pension scheme
Life insurance at 4x your salary
Private Medical Insurance with VitalityHealth including mental health support and cancer care. Partner benefits include discounts with Waitrose, Mr&Mrs Smith and Peloton
Generous family-friendly policies
Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
Access to initiatives like Cycle to Work and Salary Sacrificed Gym partnerships

About Us

You may be put off applying for a role because you don't tick every box. Forget that! While we can't accommodate every flexible working request, we're always open to discussion. So, if you're excited about working with us, but aren't sure if you're 100% there yet, get in touch anyway.

We're on a mission to radically reshape banking - and that starts with our brilliant team. Whatever came before, we're proud to bring together people of all backgrounds and experiences who love working together to solve problems.

Starling Bank is an equal opportunity employer, and we're proud of our ongoing efforts to foster diversity & inclusion in the workplace. Individuals seeking employment at Starling Bank are considered without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.

By submitting your application, you agree that Starling Bank may collect your personal data for recruiting and related purposes. Our Privacy Notice explains what personal information we may process, where we may process your personal information, its purposes for processing your personal information, and the rights you can exercise over our use of your personal information.

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