At Clarion, our people are at the absolute heart of what we do. We're proud that our core values of
PASSION,
CARE,
IMAGINATION, and
TRUST define the way we carry out our work across all of our exhibitions and conferences.
If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.
The Opportunity:
With exciting growth plans driving the digital and print side of our gaming business, we're seeking a standout Advertising Operations Manager to join our ambitious team and help shape the future of this dynamic industry. This is a rare opportunity to become part of a thriving, fast-evolving company within a highly lucrative and social sector. Plus, you'll be working with a business backed by Blackstone, one of the world's top global investment firms.
We take pride in our portfolio of industry-leading events and comprehensive digital and print marketing services under multiple powerhouse brands: ICE, iGB (iGaming Business), GGB (Global Gaming Business) and iGB Affiliate. Clarion Gaming's flagship live event, ICE, draws over 55,000 attendees each year, making it the largest trade show in the gaming industry. The non-live side of the business, which is spearheaded by our websites igamingbusiness.com, ggbnews.com, ggbmagazine.com and igbaffiliate.com, is bolstered by a portfolio of biannual and monthly magazines and a growing array of digital marketing services. But we're not standing still - we're always innovating, expanding and striving to deliver unparalleled experiences for our customers.
This is your chance to be part of a vibrant company with a strong vision and the tools to transform the industry.
Key Responsibilities:
You will be responsible for the planning and managing of advertising operations for campaigns. You will oversee detailed elements of multiple projects, including tracking metrics, identifying any issues that may be negatively impacting performance and making adjustments.
Your key role will be to collaborate with clients across Digital and Print to obtain and upload advertising assets in a timely manner for publication across our UK and US/ROW Digital and Print Brands.
- Ad operations: Manage the trafficking, creative asset upload and troubleshooting of digital ads across platforms and ad servers
- Campaign management: Set up, monitor and optimise digital advertising campaigns across multiple platforms, including but not limited to Google Ads, LinkedIn and display networks
- Seamless campaign delivery: Work closely with the Customer Success, Marketing, Content and Sales teams, and with clients directly, to flawlessly execute client campaigns - ensuring they're delivered on time, within budget and at a level of quality that keeps clients coming back for more
- Campaign optimisation: Continuously analyse campaign performance and implement optimisation strategies to improve efficiency, ROI and KPIs
- Reporting and analysis: In collaboration with our data team, input into the preparation and delivery of regular performance reports, insights and recommendations for improvement to internal teams and clients
- Stakeholder communication: Collaborate with internal teams (marketing, creative and analytics) to ensure all campaigns align with client expectations and objectives
- Budget management: Assist in managing advertising budgets to ensure cost-effective delivery of campaigns
- Technical support: Address and resolve any technical issues related to ad serving, tagging or tracking, liaising with appropriate internal teams
- Stay updated on industry trends: Continuously keep up to date with the latest trends, technologies and best practices in digital advertising
- Strategic forecasting and reporting: Provide precise reporting, forecasting and pacing to help the business hit its financial targets, working together with the Head of Campaigns to ensure success
- Drive customer growth: Build strong, lasting relationships with existing clients by deepening your understanding of their goals, messages and success metrics, thereby boosting year-over-year retention and increasing their spend
- Spot opportunities for growth: Identify upsell opportunities and collaborate with the Sales team to increase client investment and expand partnerships
- Data-driven insights: Keep client data up to date and track progress meticulously within our delivery system to ensure full visibility and smooth operations
- Relationship building and delivery excellence: Be the cornerstone of our delivery process, fostering strong client relationships and ensuring every aspect of delivery is executed flawlessly and efficiently
Requirements
Knowledge, Skills and Behaviours:
- Ad operations expertise: Proven experience in an advertising operations role, with a track record of building strong, lasting client relationships
- Exceptional project management: Demonstrated excellence in planning, organisation, and personal resource allocation, ensuring seamless execution of projects from start to finish
- Relationship builder: Ability to cultivate and strengthen client and internal team relationships, ensuring mutual success and long-term collaboration
- Customer-centric focus: Sharp understanding of customer objectives and outcomes, with the ability to prioritise efforts and resources to exceed client expectations
- Energetic and proactive: A dynamic, hands-on approach, consistently driving success, improvement and new opportunities for growth
- Data-driven: Strong ability to manage, track and analyse data with accuracy, ensuring all information is current and actionable
- Resilient and adaptable: Thrives in a fast-paced, high-demand industry, responding to challenges with flexibility and resilience
- High-level communication: Outstanding communication and interpersonal skills, able to confidently engage in high-level conversations with customers, addressing their needs and obtaining information/relevant advertising assets
- Digital savvy: Proven ability to thrive in a dynamic digital sales environment, adapting quickly to industry shifts and emerging trends
- Forward-thinking: A proactive, strategic mindset that identifies and capitalises on new opportunities, always thinking one step ahead
- Digital media expertise: Solid experience in digital media, with a deep understanding of its nuances and best practices
- Organisational excellence: Superior organisational skills, capable of managing multiple projects and deadlines with ease and precision
About Clarion Events
Clarion Events is one of the world's leading event organisers, producing and delivering innovative and market-leading events since 1947. (https://clarionevents.com/welcome)
Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.
Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world's leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. (https://www.blackstone.com/)
Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.
Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.
Benefits
- 25 days' holiday plus bank holidays
- End of year wellbeing shutdown (closed for the last week of the year)
- Celebration day off (e.g. birthday, Diwali, Eid, etc)
- Summer Hours in August (3pm finish on Fridays)
- Helping Our World (HOW) Days - one paid day per quarter to carry out charity work
- Pension Scheme
- Private Medical Insurance
- Health Cash Plan
- Wellbeing Library (MYNDUP)
- Mentoring Programme
- Subsidised Café
- Season Ticket Loan
- Cycle to Work Schemes
- Free on-site gym and shower facilities
- Free eyesight tests
- Free flu vaccination - offered on site once a year for all employees
