Job Summary
The Director of Sales, Meetings & Events is responsible for overseeing the sales, execution, and management of all customer events within the organisation. This role requires a strategic leader with a strong background in event management and B2B sales, who can drive the success of our events while fostering relationships with clients and stakeholders. The ideal candidate will possess exceptional analytical skills and utilise HubSpot to manage event data effectively.

Responsibilities

Strategic Sales Leadership

Develop and implement comprehensive annual sales strategies aligned with subsidiary growth targets.

Lead the full sales cycle, from pipeline generation to deal closure, across all M&E verticals.

Identify and secure high-value opportunities with key decision-makers at client organizations.

Maintain and expand relationships with major accounts, including premier sports organisations, event organising companies and major corporate customers

Market & Business Development

Monitor competitor activity, market trends, and emerging opportunities; translate insights into actionable strategies.

Represent the company at leading industry associations and trade events (e.g., GBTA, MPI, ACTE, ASTA, SITE, ITME).

Translate client requirements into tailored, innovative service solutions that exceed expectations.

Operational Excellence

Collaborate with General Managers, VP, International Sales, Brand Marketing, and the global Sales Team to align strategies and maximize campaign effectiveness.

Ensure profitability and operational excellence for all assigned large-scale events.

Maintain expert knowledge of all company services and regulatory compliance requirements.

People & Culture

Lead with professionalism, fostering a high-performance, values-driven culture.

Support employee development, morale, and engagement.

Ensure client interactions are handled with professionalism and integrity, aligning service delivery with company capabilities.

Skills:

Exceptional communication—written, verbal, and presentation.
Deep understanding of the corporate and enterprise sales environment.
Proficient in CRM systems (e.g., ACT, Salesforce), Microsoft Office Suite (Excel, Word, PowerPoint).
Strong public speaking and presentation skills, both one-on-one and in group settings.
Strong analytical, problem-solving, influencing, and negotiation skills.
Demonstrated success in leading high-performing sales teams in a growth-oriented environment.
Highly organized with the ability to manage competing priorities and a dynamic workload.

Attributes and Characteristics:

Inspirational, results-driven leader with high integrity and resilience.
Self-starter with a drive for excellence and exceeding goals.
High degree of integrity, professionalism, and approachability.
Committed to personal and professional development—for self and team.
Reliable and accountable, consistently follows through on commitments.
Adaptable, solutions-focused, and committed to continuous improvement.
Embraces diversity, inclusion, and respectful collaboration across teams.

Strong alignment with company values, vision, and strategic objectives

Education:

Degree in Business, Marketing, or related field (or equivalent experience)

Experience:

Minimum 5 years in management and sales, preferably within events, transportation and/or service industries, including team leadership.

Key Competencies:

Strategic vision with strong execution capabilities.

Enterprise sales and complex negotiation expertise.

Customer-centric approach with a track record of delivering results.

Skilled in cross-functional collaboration, change management, and agility.

Job Type: Full-time

Pay: £65,000.00-£80,000.00 per year

Benefits:

Company pension
Employee discount
Free parking
On-site parking
Private medical insurance
Sick pay

Application question(s):

Knowledge / Experience of Meetings and Events Industry

Experience:

B2B Sales: 5 years (required)

Work Location: Hybrid remote in Uxbridge UB11 1FW

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Director of Sales - Meetings and Events