Zaizi is seeking a highly organised Events Marketing Executive with proven success in delivering public sector events end-to-end. The role will strengthen our presence in the UK public sector market by managing events that influence pipeline growth, while also supporting internal communications to enhance employee engagement.

Key Responsibilities:

Lead the full lifecycle of public sector events, from concept and promotion through to on-site delivery and post-event ROI analysis
Demonstrate strong understanding of UK public sector priorities, procurement processes, and stakeholder engagement to shape event strategy and content
Build event registration pages in WordPress, ensuring integration with HubSpot for lead capture and tracking
Create and manage event automation campaigns in HubSpot, including pre-event promotions, reminders, and post-event nurture sequences
Apply AI tools (e.g. sentiment analysis, event personalisation, automated reporting) to enhance event engagement, tailor communications, and improve ROI tracking
Own all event logistics: venue sourcing, supplier management, budgeting, scheduling, and on-site coordination
Deliver comprehensive post-event reporting using HubSpot and CRM data, covering attendance, pipeline influence, lead quality, and ROI
Maintain and segment the HubSpot CRM database for future event campaigns and nurture activities
Deliver high-quality internal communications campaigns to inform and engage employees, including newsletters, announcements, and intranet content
Collaborate with the Head of Marketing, Digital Marketing Executive, and Sales to ensure events are fully aligned with ABM campaigns and business development priorities
Design professional event assets including digital brochures, social graphics, posters, and supporting content such as blogs or whitepapers

Requirements

Proven experience in managing B2B/public sector events, with sole responsibility for planning, delivery, and ROI reporting
Strong knowledge of public sector stakeholders and policy environment, with ability to tailor events accordingly
Proven ability to deliver end-to-end event marketing campaigns using HubSpot and WordPress
Track record of producing measurable business outcomes from events, including pipeline influence and client acquisition
Strong project management, organisational, and supplier management skills
Excellent written and verbal communication skills, with experience in delivering internal communications campaigns
Strong creative skills with Adobe Creative Cloud proficiency to produce branded event materials
Data-driven approach with proven ability to analyse and report on event ROI
Familiarity with AI applications in events and communications, such as audience profiling, automated content creation, or post-event analytics
Knowledge of GDPR compliance in event management
A degree in Events Management, Marketing, Business, advertising or related fields is desirable.

You don't meet all the requirements?

Studies show that women and black, Asian and minority ethnic people are less likely to apply for a job unless they meet every qualification. So if you're excited about this role but your experience doesn't align perfectly with the job description, we'd love you to still apply. You might just be the perfect person for this role, or another role here at Zaizi.

We actively welcome applications from people of colour, the LGBTQ+ community, individuals with disabilities, neurodivergent individuals, parents, carers, and those from lower socio-economic backgrounds.

If you need any accommodations to support your specific situation, please feel free to let us know. For candidates who are neurodiverse or have disabilities, we are happy to make any adjustments needed throughout the interview process—just ask!

SC Clearance:

Zaizi works with UK Central Government departments on a range of projects. To be able to work on our customer projects, employees must be Security Cleared to a standard acceptable to our Government customers. Due to this restriction we can currently only recruit candidates who have the right to work in the UK without sponsorship and who have lived in the UK for the last 5+ years continuously.

Salary: £30,000 - £35,000

Benefits

25 days paid holiday, plus bank holidays

Vitality medical insurance

Workplace Pension 5% employer contribution

Group Life Assurance

Cycle scheme

5 days a year for approved Training

WFH equipment allowance

Buy / Sell Holiday

2 days paid volunteering days

Other benefits:

Flexible working

Work on exciting projects - make a difference

Empowered to make decisions

Encouraged to fail fast and learn quickly

1-2-1 and team coaching / training available to all our staff

For further information contact- Talentteam@zaizi.com

Nat Hinds-Head of Talent

Kayla Kirby-Talent Acquisition Specialist

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