Reimagine the Role of AI in Human Travel

At Travel Counsellors, we’re not just adopting AI - we’re building a future where it enhances every human interaction. With 30+ years of history and 2,200+ independent travel entrepreneurs worldwide, we’ve always believed in the power of personal service. Now, we’re using AI to scale care, creativity, and connection like never before.

Our next-generation travel platform is being transformed by intelligent features, with TC Co-Pilot at the heart of it. As AI Product Owner, you’ll lead the charge in embedding smart systems across our business, from hyper-personalised experiences to operational excellence.

If you’re excited by the idea of combining cutting-edge AI with the depth of human empathy, this is your moment.

Please note - this is a 12-month fixed-term contract

Your Mission

Take the reins of AI product innovation. You’ll lead the vision, development, and rollout of AI solutions that amplify human potential, beginning with our intelligent assistant, TC Co-Pilot. Your work will be central to redefining how Travel Counsellors deliver value - smarter, faster, and more personally than ever.

This isn’t just backlog management. It’s a role for a strategic thinker, an AI advocate, and a product visionary who thrives on turning possibility into production.

What You’ll Be Doing

Lead TC Co-Pilot Development: Own the roadmap of our smart assistant, enhancing its ability to deliver personalised travel recommendations powered by LLMs, customer data, and trend insights.

Drive Enterprise AI Adoption: Identify high-impact use cases across the business, integrating AI into customer journeys, operations, and internal tools.

Define the AI Product Strategy: Align every initiative with our mission to create unforgettable experiences powered by smart, human-first technology.

Champion AI Change: Help teams across the business embrace AI. You’ll run demos, drive education, and lead the shift to a tech-enabled mindset.

Translate Ideas into Action: Write AI-first user stories, prioritise experiments, and drive delivery of intelligent features with real impact.

Measure What Matters: Establish KPIs for product performance, prompt effectiveness, and AI tool adoption. Iterate based on data and feedback.

Collaborate Across Disciplines: Work with engineers, data scientists, designers, and business stakeholders to build scalable, ethical, and delightful AI solutions.

Stay Ahead of the Curve: Continuously explore new AI technologies, platforms, and trends – and bring them into the product where they drive value.

Your Toolkit

We’re looking for AI-literate product leaders who know how to turn technical potential into practical results.

Essentials:

Proven experience as a Product Owner or Product Manager, preferably with AI or data-driven products

Deep understanding of Gen AI, LLMs, and prompt engineering fundamentals

Experience writing AI-specific user stories, managing AI experiments, and tracking prompt/system performance

Strong collaboration with engineering and data teams – understanding of APIs, cloud platforms (AWS, Azure), and ML workflows

Familiarity with tools like Miro, Azure DevOps, Aha!, and Gen AI prototyping platforms

Bonus if you’ve explored:

Customer-facing sectors like travel, e-commerce, or hospitality

Conversational interfaces, semantic search, or recommendation engines

Ethical AI frameworks, GDPR, and trust-by-design principles

Building AI features using tools like LangChain, Pinecone, or RAG architectures

What You Bring

Product thinking that’s user-first and AI-fluent

Strategic vision with the ability to prioritise ruthlessly

Excellent communication across technical and non-technical audiences

A passion for building tools that empower humans, not replace them

Curiosity to explore the unknown and confidence to lead through ambiguity

Why Join Travel Counsellors?

We’re not another travel or tech company. We’re building a human-led, AI-augmented revolution in personal travel.

#1 UK luxury travel agency (TTG Top 50, 2024 & 2025)
Sunday Times Best Places to Work (2023, 2024 & 2025)
Workl World’s Happiest Workplaces (2025)
£10M+ investment into our digital transformation programme
30 years of trust, loyalty, and customer obsession

What You’ll Get

Competitive salary + annual bonus

Hybrid working (Manchester HQ)

25 days holiday (rising to 28), plus charity leave

Enhanced family leave policies

Private medical insurance or cash plan

Career development budget & growth opportunities

Free breakfast, barista coffee, regular social events

And of course….discounted travel perks

Ready to Build the Future of AI-Powered Travel?

We’re not looking for someone to tick boxes. We’re looking for someone who writes the next chapter. Apply now and help us create travel that’s powered by AI but remembered for the human experience.

#LI-MG1

Department

Technology

Role

Product Owner

Locations

Manchester, UK

Remote status

Hybrid

Employment type

Contract

Contact Mark Goode People Partner – People

Colleagues

Sarah Foster

Senior People Partner

Mark Goode

People Partner

Travel Counsellors

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