Title: Chief Operating Officer

Location: Hybrid - London (2 days/week in-office)

Salary: £100k-£120k

Reports to: CEO

Who We Are

Mumsnet is the UK's leading community-driven platform for parents, with unparalleled trust and influence and a highly engaged, loyal user base. We're purpose-driven, placing the well-being of parents at the heart of everything we do and we're committed to sustainable growth, flexibility, and fostering a workplace where everyone can thrive and have fun.

As we enter a new phase of growth and transformation, we're looking for a COO to bring clarity, rigour and momentum to the internal operations of the business.

The Role

We're seeking a strategically sharp and ruthlessly effective Chief Operating Officer. This role is about making things happen — faster, cleaner, and with less friction. You'll lead our Data and People functions, own business-wide operational execution, and act as the internal engine for AI-led transformation across the company.

You don't need to be a data scientist or an ad sales expert — but you do need to be the person who resolves stuck initiatives, and sets up the systems that let good people execute better and faster.

Strategy & Execution

Rapidly build understanding of all areas of the Mumsnet business and act as a "fixer" for stuck or misaligned initiatives
Step in as needed to lead cross-functional projects where ownership is unclear or ineffective and drive things forward with pace
Define and drive operational priorities that improve how Mumsnet functions day to day

Data Leadership

Lead the Data function to deliver consistent, trusted, and decision-grade insights
Maximise the business value of our centralised data platform (Cortex), ensuring it underpins product, editorial, commercial and strategy decisions
Champion a "so what?" culture around data — ensuring analysis leads to clear, actionable insights that deepen our understanding of user behaviour and drive action
Partner with other teams to ensure the right metrics are defined, measured, and operationalised

AI Transformation

Lead Mumsnet's business transformation through AI — acting as both thought leader and execution driver
Continually identify and implement AI and automation opportunities that cut costs, increase productivity, or create new user experiences
Track emerging developments in agentic AI and tooling, and connect those to practical use cases within the business
Drive adoption of AI across functions, ensuring teams have the training, tools and confidence to integrate new approaches into their workflows

People & Culture

Lead the People/HR function to drive high performance, personal accountability, and ownership culture
Improve hiring practices to ensure better calibration, speed, and retention
Oversee internal systems such as onboarding, feedback, and performance reviews

Revenue Operations (RevOps)

Own the operational systems, workflows, and reporting that underpin commercial delivery and revenue recognition
Work with CRO, ad ops, finance and data teams to identify and fix pain points in pricing, campaign activation, and billing
Build out commercial reporting in partnership with the Data team and drive a cadence of revenue health reviews

Requirements

What We're Looking For

Demonstrable track record of improving operations across functions (e.g. data, people, commercial ops, cross-functional delivery)
Clear, fast, and rigorous executor — someone who thrives in action, not abstraction
Strong systems/process orientation with an obsession for simplifying and speeding up how work happens
Deep interest in AI and automation and how they can be used practically in a business
Comfort leading without asking permission — self-directed, accountable, and resourceful

Benefits

Why work for us?

We focus on steady, sustainable growth, putting purpose (to make parents' lives easier) before profit. We expect great performance, agility and collaboration in every role; cross-team working with talented, clever people is the best part of life at Mumsnet. Most importantly we're looking for candidates with a growth mindset - we know everyone makes mistakes, the important thing is to learn from them and to share your learnings.

We embraced flexible and home working a long time before COVID, and we care much more about outputs than hours on the clock. We don't only want to hire the best people: we want to retain them. If you need some flexibility, let us know and we'll do our best.

We're committed to diversity and equality (see our policy here) and we think we're second to none in the all-round support we offer to parents and carers at work (see our parental leave policies here). Working for Mumsnet means never having to pretend you don't have a family or other commitments, and we promise never to keep you away from a school appointment.

We have a healthy line-up of sandwich lunches, knowledge sessions, monthly socials and sports teams, as well as an unhealthy line-up of staff parties at Kentish Town's excellent pubs and restaurants.

Working Environment

📍 Hybrid: 2 days/week at our Kentish Town office (although it's possible to do more office days if it suits you).

Benefits

☀️ Buy More Holiday Scheme

Sometimes 25 days just isn't enough. If you need extra time to chase the sun, extend a trip, or just enjoy more lazy mornings, you can buy extra holiday days to make it happen.

🚲 Cycle2Work Scheme*

Fresh air, exercise, and no more cramped commutes? Sign us up. Our Cycle2Work scheme helps you save money on a new bike, so you can pedal your way to work (or just around the park).

📈 EMI Share Options Scheme (After 12 Months)

After a year with us, you'll have the chance to own a piece of what we're building together through our EMI share options scheme. Because when we grow, you should benefit too.

🫶🏼 Employee Assistance Programme

Life isn't always smooth sailing, and that's why we offer confidential support whenever you need it—whether it's advice, counseling, or just someone to chat to.

🪙 Mumsnet Workplace Pension Scheme

Thinking about your future? We contribute to your pension to help you build financial security for later on. Retirement may seem far away, but it's never too early to plan.

🚗 Electric Vehicle Scheme*

Go green and get behind the wheel of an electric car at a more affordable rate. Better for the planet, better for your wallet, and let's be honest—EVs are just really fun to drive.

📗 Bespoke Learning Subscriptions + Weekly "Drop Everything and Learn" Time

We believe learning should be part of your job, not an afterthought. That's why we provide tailored learning subscriptions and set aside dedicated time each week for you to step away from work and level up your skills.

🛍️ Leisure & Retail Perks via Perkbox

Who doesn't love a good discount? With Perkbox, you get exclusive deals on everything from gym memberships to your favorite high-street brands. Treat yourself!

👩🏽⚕️ BUPA Private Medical or Dental Cover*

Your health matters, full stop. We offer private medical cover through BUPA, so you can access the care you need, when you need it.

🍼 Enhanced Parental Leave

Welcoming a new addition to the family is a big moment, and we want to support you every step of the way. Our enhanced parental leave gives you more time to bond, adjust, and soak up those early days—because family comes first.

🧘🏽 Wellness Benefits (Daily Workouts & Meditations via Perkbox)

A healthy mind and body make for a happy team. Whether it's a quick morning workout or a lunchtime meditation session, Perkbox gives you access to wellness resources to keep you feeling your best.

🍕 Monthly Team Social Events

Great teams are built on great connections. Once a month, we get together for a social event—whether that's a meal, an activity, or just an excuse to get together and have fun.

💸 Annual Team Bonus Opportunities

When we do well, so do you. We offer annual bonus opportunities based on team performance, because success is always better when it's shared.

Eligible upon successful completion of probationary period

Where we are

We are in the office on Wednesdays and Thursdays, and are based in sunny Kentish Town, where you're never more than 500 metres away from a sourdough pizza and an elaborately refurbished pub.

Want to know more

Check out Mumsnet: Our Culture - our guide to what it's like to work at Mumsnet. Read about our mission, our vision, our values and the behaviours we expect of the people who work at Mumsnet.

Mumsnet

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