PURPOSE:

To understand the vaping industry in assigned countries. Identify market drivers, key trends, new innovations, consumer behaviour and regulations to enable successful NPD and NPI to drive growth and achieve targets.

JOB DUTIES AND RESPONSIBILITIES

Take responsibility for identifying and developing suitable compliant products for the assigned countries
Identify the next ‘big thing’ in vaping and position the business to be first to market in innovation
Work closely with the assigned business unit on a day-to-day basis to be a part of the growth plans
Carry out market research via
In market face-to-face contact and surveys; fostering a network of reliable sources
Desk research
Media research
Attending relevant exhibitions
Colleague feedback
Liaison with internal skill sources to assist with feedback and surveys eg the Internal Account Managers, Business Development Managers, Marketing dept
Supplier intelligence
Competitor activity and analysis to establish true and factual insight into market requirements, trends, innovations, gaps and challenges
Accumulate data and insight and interpret to position the department and the business as the product and market ‘experts’
Work with our core supply sources to meet NPD/NPI plans and deadlines, and price targets
Form sound relationships with suppliers to commercially benefit the business, troubleshooting where necessary on quality and performance
Create comprehensive business cases proving rationale, strategy, channel distribution and USP differentiation; price positioning, range, profit and value to the business, etc for communication and updates to BU/Marketing/Production/Finance
Assess key priorities and plan work accordingly, with effective time management
Ensure full agreed implementation plans are completed and followed leaving no loose ends on live projects. This includes pre-launch trials, testing, and go-to-market launch plans
Play an active role in category management, ensuring targets are achieved through management of the roadmaps and product lifecycle
Following launch, monitor product sales and carry out an evaluation of the process to ensure continual improvement
Assist Demand Planning in preparation of supply plans with forecasts and stock profile requirements
Plan and execute product/range life cycle, looking at full architecture, hierarchy and obsolescence
Manage continual cost improvements to increase product margins
Ensure Product files and folders are maintained on the NPD folder
Ensure that all products are safe, fit for purpose, meet quality expectations and comply with the relevant up-to-date regulations
Be a product champion, educate and answer product queries
Provide suitable training and argumentation to assist with launches, continual improvement and overcoming sales objections
Support Marketing with relevant information to facilitate true representation in blogs, social media, publications and other marketing collateral/communications
Work as a team member, but be prepared to take ownership of assigned projects
Assist with and support the QMS process
Any other duties deemed relevant in achieving the objectives of the department and the business

ROLE REQUIREMENTS

Highly numerate, excellent IT skills
Solid commercial understanding
Excellent communication skills
Flexible, problem solver
Shows confident capable initiative
Works well in a team
Project management experience
Calm and professional manner
Be prepared to travel

Job Types: Full-time, Permanent

Benefits:

Casual dress
Company events
Company pension
Employee discount
Free parking

Ability to commute/relocate:

Preston PR1: reliably commute or plan to relocate before starting work (required)

Application question(s):

Do you vape?

Work authorisation:

United Kingdom (required)

Work Location: In person

IVG - I Vape Great Premium E-Liquids

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